second glance
Shining a light on corrugated board
In times of e-commerce every possible purchase seems little more than just a click away. And with almost every click comes a cardboard box.
The global market for corrugated board is growing and predicted to keep doing so. Perceived as a practical and sustainable solution in transport, millions of boxes are recycled after one use only without the grace of a second glance.
But looking at the box from a different perspective reveals the inner beauty of the material. Cut at an angle, it reminds us of where its origins lie and opens up an opportunity to reflect on its value.